ECHO EMISSARY

Glossary

Collection strategy

A collection strategy is the set of rules that defines which debtors a company works with, at what point, through which channel and in what tone.

What it looks like

A strategy answers a few questions. When to start: before the due date, on the first day past due or a week later. Whom to contact first: by amount, by risk, by payment history. Which channel: a message, a call, a letter. When to change stage and tone. When to send a debt to court, to an agency or to sale.

In practice it is a table or a diagram: debtor segment, day past due, action, owner. For example, clients with a good history get a short reminder and a pause, while new clients with a large balance get a call on day one.

Why it matters

Without a strategy every agent works their own way. Some debtors receive ten messages a day, others none. Effort goes to people who would have paid anyway, and the difficult debts age.

A strategy makes the work manageable. A manager can change one rule and see how recovery and roll rates respond.

What to do

Start simple: split the portfolio into a few segments and describe a sequence of actions by day for each. Then test changes on part of the portfolio and compare it with the rest. That shows what actually works.

Review the strategy regularly. Clients, channels and laws change.

A common mistake is one strategy for everyone. A debtor who forgot a payment and one who has not paid for three months need different approaches. Limits on contact frequency and timing depend on the country and should be built into the rules from the start.

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